Lush Beans Coffee Co. is a made-up brand I created using GPT-4, OpenAI's AI model. By giving the AI specific prompts, it provided tons of ideas that helped shape the brand. I controlled the whole process, deciding which ideas fit best and putting everything together to form the final concept. This project demonstrated how AI can be a useful tool for creative tasks like brand development and product prototyping.

This brand is a concept for a luxury coffee brand, crafted with the idea of harmonizing the familiarity and communal vibe of local residential areas with the elegance and superior quality synonymous with luxury brands.